Apparel and gifts created to remind women that through motherhood, aging, heartbreak, healing, faith and everyday life—you are still bold, beautiful and worthy.
What I’ve Learned in My First 30 Days as a Brand Owner
Share
In my first 30 days of launching PutOnSomeLipstick 💄, I’ve learned more about myself, business, and women than I ever expected.
I launched this brand because I truly believe in what it stands for — that something as simple as putting on lipstick, wearing a powerful tee, or receiving an encouraging message can shift how a woman feels about herself. It’s a small thing… that can change everything.
I’ll be honest — my expectations were high. Maybe a little too high. I thought passion would equal immediate sales, and that belief alone would carry it. But I quickly realized that believing in your brand is just the beginning.
I’ve been learning how to build a real marketing plan — figuring out the where, when, why, and how to show up online and connect with women who need this message. Visibility doesn’t happen by accident; it happens with strategy, consistency, and heart.
The biggest challenge? Creating and keeping a customer base. It’s not just about a one-time purchase — it’s about building a community. One woman at a time.
There have been highs — like seeing my first customer light up. And there have been lows — like days with zero traffic and doubts creeping in. But every step has taught me something.
This is just the beginning. I’m still learning. Still growing. Still showing up.
Because I know this brand was made to reach women who need a reminder:
